During the time of the Prophet ﷺ and Abu Bakr and 'Umar the call to the Friday prayer was first made at the time when the imam was seated on the pulpit (for giving the sermon). When the time of 'Uthman came, and the people became abundant, 'Uthman ordered to make a third call to the Friday prayer. It was made on al-Zaura' (a house in Medina). The rule of action continued to the same effect. (Using translation from Abū Dāʾūd 1087)
«أَنَّ الْأَذَانَ كَانَ أَوَلًا حِينَ يَجْلِسُ الْإِمَامُ عَلَى الْمِنْبَرِ يَوْمَ الْجُمُعَةِ فِي عَهْدِ رَسُولِ اللهِ ﷺ وَأَبِي بَكْرٍ وَعُمَرَ فَلَمَّا كَانَ خِلَافَةُ عُثْمَانَ وَكَثُرَ النَّاسُ أَمَرَ عُثْمَانُ بْنُ عَفَّانَ يَوْمَ الْجُمُعَةِ بِالْأَذَانِ الثَّالِثِ فَأُذِّنَ بِهِ عَلَى الزَّوْرَاءِ فَثَبَتَ الْأَمْرُ عَلَى ذَلِكَ»