ذِكْرُ الْإِخْبَارِ عَمَّا يُسْتَحَبُّ لِلْمَرْءِ لُزُومُ الْبَيَانِ فِي كَلَامِهِ
When two men who came from the east made a speech and the people were charmed with their eloquence, the Messenger of Allah (May peace be upon him) said: In some eloquent speech there is magic. (Using translation from Abū Dāʾūd 5007)
قَدِمَ رَجُلَانِ مِنَ الْمَشْرِقِ فَخَطَبَا فَعَجِبَ النَّاسُ لِبَيَانِهِمَا فَقَالَ رَسُولُ اللَّهِ ﷺ «إِنَّ مِنَ الْبَيَانِ لَسِحْرًا أَوْ إِنَّ بَعْضَ الْبَيَانِ سِحْرٌ»