A desert Arab came to the Prophet ﷺ and began to speak. Thereupon the Messenger of Allah ﷺ said: In eloquence there is magic and in poetry there is wisdom.
جَاءَ أَعْرَابِيٌّ إِلَى النَّبِيِّ ﷺ فَجَعَلَ يَتَكَلَّمُ بِكَلاَمٍ فَقَالَ رَسُولُ اللَّهِ ﷺ إِنَّ مِنَ الْبَيَانِ سِحْرًا وَإِنَّ مِنَ الشِّعْرِ حُكْمًا