A desert Arab came to the Prophet ﷺ and began to speak. Thereupon the Messenger of Allah ﷺ said: In eloquence there is magic and in poetry there is wisdom. (Using translation from Abū Dāʾūd 5011)
أَنَّ أَعْرَابِيًّا جَاءَ إِلَى النَّبِيِّ ﷺ فَتَكَلَّمَ بِكَلامٍ بَيِّنٍ فَقَالَ النَّبِيُّ ﷺ إِنَّ مِنَ البَيَانِ سِحْرًا وَإِنَّ مِنَ الشِّعْرِ حُكْمًا