A desert Arab came to the Prophet ﷺ and began to speak. Thereupon the Messenger of Allah ﷺ said: In eloquence there is magic and in poetry there is wisdom. (Using translation from Abū Dāʾūd 5011)
جَاءَ أَعْرَابِيٌّ إِلَى رَسُولِ اللهِ ﷺ فَجَعَلَ يَتَكَلَّمُ بِكَلامٍ بَيِّنٍ فَقَالَ رَسُولُ اللهِ ﷺ إِنَّ مِنَ البَيَانِ سِحْرًا وَإِنَّ مِنَ الشِّعْرِ حُكْمًا