The townsman'should not sell for a man from the desert (with a view to taking advantage of his ignorance of the market conditions of the city). And Zuhair reported from the Prophet ﷺ that he forbade the townsman to sell on behalf of the man from the desert.
النَّبِيَّ ﷺ قَالَ لاَ يَبِعْ حَاضِرٌ لِبَادٍ وَقَالَ زُهَيْرٌ عَنِ النَّبِيِّ ﷺ أَنَّهُ نَهَى أَنْ يَبِيعَ حَاضِرٌ لِبَادٍ