The Prophet ﷺ said: Invoke a blessing on one who sneezes three times; (and if he sneezes more often), then if you wish to invoke a blessing on him, you may invoke, and if you wish (to stop), then stop.
عَنِ النَّبِيِّ ﷺ قَالَ تُشَمِّتُ الْعَاطِسَ ثَلاَثًا فَإِنْ شِئْتَ أَنْ تُشَمِّتَهُ فَشَمِّتْهُ وَإِنْ شِئْتَ فَكُفَّ