Those are the ones who have purchased error ˹in exchange˺ for guidance, so their transaction has brought no profit, nor were they guided.
أُولَٰئِكَ الَّذِينَ اشْتَرَوُا الضَّلَالَةَ بِالْهُدَىٰ فَمَا رَبِحَتْ تِجَارَتُهُمْ وَمَا كَانُوا مُهْتَدِينَ